Pop-pianist on road to stardom
Posted by krees in Articles, tags: Article, William Joseph

by Adrian Chamberlain - Times Colonist
There’s Michael Bublé, Josh Groban … and William Joseph.
William who?
All are protégés of David Foster, the Victoria-born music producer blessed with an ability to transform relative unknowns into easy-listening titans.
Joseph, 29, is the latest to get the Big Foster Push. Indeed, Foster’s so keen to tout Joseph, he contacted the TC offering to chat about the pop-pianist from Phoenix, Ariz.
So we did.
Foster says Williams is playing Vancouver Island dates (Victoria, Nanaimo, Courtenay and Campbell) as part of a Western Canadian tour to hone the pianist’s concert chops. In a sense, this tour, wrapping in Winnipeg on Jan. 30, is the equivalent of an off-Broadway run — the U.S. and international market being “Broadway.” Travelling with a small band, it is Joseph’s first tour as a headliner.
“This is a great training ground for him to get prepared for what’s about to come,” Foster said this week.
The producer compares Joseph’s situation to that of the pre-fame Bublé. At Foster’s suggestion, Bublé fine-tuned his live act during a five-night run at the 75-seat Cinegrill club in Los Angeles’s Roosevelt Hotel. Bublé went on to sell more than 10 million albums … and capture the hearts of middle-age women worldwide.
Foster believes Joseph might achieve the career he envisioned for himself before becoming a wildly successful producer, overseeing sessions for Celine Dion, Michael Jackson and other stars. Both men share a love for playing cinematic pop piano with classical flourishes. On his debut disc, Within (produced by Foster), Joseph plays his own pop/neo-romantic pieces alongside adult-contemporary reworkings of Led Zeppelin’s Kashmir and Kansas’s Dust in the Wind.
Foster first encountered Joseph in 2003 at a charity event honouring Muhammad Ali. Joseph’s previous manager, Gregg Ostro, introduced the pianist to Foster. Joseph says all he imagined was shaking Foster’s hand and giving him a demo recording.
Instead, at Ostro’s suggestion, Joseph was also invited to play the piano. The musician immediately knew it was a make-or-break opportunity.
“It was exciting and horrifying all at the same time … I was scared out of my mind,” Joseph recalled. “But I was just trying to contain my excitement and play it cool.”
Foster was tremendously impressed with the pianist’s rendering of his original song Within (the title track of his album). The producer gave Joseph the high-five, then invited him to be the opening act at the charity concert, headlined by Rod Stewart and Reba McEntire. That performance went over well, too.
“I knew it was a big deal,” Joseph said. “But I didn’t know how big of a deal it was.”
Foster then invited the pianist to his Malibu studio to record Within for his 143 Records label, now operating under the Warner Bros. umbrella. The pair are collaborating on a followup disc, recorded with a 72-piece orchestra.
Joseph performed in Victoria last April as the opener for Il Divo. Just like the Il Divo gang, Joseph is a good-looking, clean-cut young fellow. While this is great for marketing purposes, handsome dudes who deliver easy-listening music are often a target for critics — something of which Joseph is well aware.
“Sad to say, the world relies a lot on image,” he said. “[But] the No. 1 thing should always be music and talent first.”
For his part, Foster is under no illusions about the road to stardom. Even if the whole package is there — the right look, the right song — it’s still a long way from playing soft-seaters to selling out sport stadiums.
“It’s a challenge,” Foster said. “But it’s a challenge I’m right on top of. I love it.”
Source: Times Colonist



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